About

Strategic Communications Built From Real Experience.

Alex Glover, Founder of Impression Consulting

Impression Consulting was founded by Alex Glover, a bilingual strategic communications leader with 15 years of experience navigating reputation, corporate communications, and high-stakes business moments.

His background includes two IPO cycles at Hilton Grand Vacations — where reputation is managed under public-market scrutiny — and the ARDA ACE Emerging Leader Award for reputation recovery work.

Today, Impression brings that enterprise-level discipline to mid-sized businesses that need sophisticated strategic support without building an entire internal communications department.

“Reputation is not separate from performance. It shapes who trusts you, who chooses you, and how effectively your business grows.” — Alex Glover, Founder
Crisis-Tested

One of Those Worst Days Says More Than a Résumé Can.

When the roof collapsed at one of Atlanta’s most storied dining establishments, Impression ran the crisis response — standing up press-ready communications overnight while the emergency was still unfolding.

That is the standard the firm was built on: calm, speed, and judgment when it counts. Hurricanes, guest-safety incidents, high-profile public emergencies — real crises, not hypothetical playbooks.

Truly Bilingual

Look Closely at the Logo.

Impresión is Spanish for impression — spelled with one S and an accent. The blue S in our wordmark marks the exact spot where the two languages diverge, because the firm lives in both.

Strategy, writing, and client work happen natively in English and Spanish. It’s not a translation service bolted on — it’s how we think, and it’s why U.S.–LATAM businesses feel at home here.

Let’s Talk Before You Need Us.

The businesses that plan ahead spend their worst day executing. The ones that don’t spend it improvising.

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